5-reason why Indonesia is best to start eCommerce in 2020

E-commerce has brought a revolution in today’s consumer world. It has replaced all traditional ways of shopping with all segment of items at fingertips. Sellers from all around the globe can easily reach millions of customers and sell their good with way better margin than the traditional market. Few mentionable names are Alibaba, Amazon who are dominating the global eCommerce market. And the drive for online shopping is going to grow in coming times drastically when reducing contact is a main key factor.

So is the eCommerce market full?  The answer is  “NO”

Country-based eCommerce is dominating or if not, then doing equally in terms of the giant E-commerce businesses. For example, Flipkart in India, or Dubizzel in UAE are multi-billion dollars company that are wooing their regional crowd.

I suppose you got the hint, that it’s easy to compete in the National market than Global market. The local market can be the best target market  to open eCommerce 

Today we going to speak in particular  “Indonesia eCommerce market”, Why you should select it as your new eCommerce playground. Here is 5 reasons Why:

Also if you want to start your own eCommerce website, we can help at your journey. Just drop your details at our contact us page, and our team will be happy to help you, and yea it’s free.

1. One of the biggest Internet user in the world

Based on the statistic data (Wikipedia), the most archipelago country in the world which is Indonesia ranked number 4 on the biggest Internet user in the world after China, India and the USA. More internet users equal more possibility to promote and sell your products online.

Given on above facts and looking at to current pandemic issue – Limitation for outdoor activities and increase in digital interaction has changed purchase behaviour for most people all over the world specifically in Indonesia(or any relevant country like Indonesia ).

2. Almost everyone uses digital product for day to day support:

I stay at  Jakarta, the capital of Indonesia. I own a Restaurant. Jakarta is one of the top Internet users by the province in Indonesia. As soon as I start my daily work,I use top best online transportation provider. Gojek or Grab is very simple to use online transportation provider. They have a variety of products which cover our daily activity supplies. Almost every Indonesian use these kinds of online service on a day to day basis.

 At lunch time,I usually order my groceries and food items from whole sellers, they deliver through online Food delivery services. These Delivery service providers are in partnership with various merchants, from big brands to small shop owners they cover-up. They cover all, from breakfast to dinner and its  24 hours operations.

 And all Transaction through digital wallets where top-up from online banking or ATM machine directly. This digital wallet has massive cashback on every purchase.

Same is doubled when its on online purchase.SO that scope is being used by buyers for buying at eCommerce portals.

3.       High-rank country on Social Media users:

Based on last year  Kominfo data Sumatra and Java island is the highest Internet users and overall social media user in the world. It adds up to over 45 % of the world’s top SM users for Indonesia as per Top social media user by country.

The fact that Indonesia is one of the top internet users mean social media marketing is a promising platform to explore. Social media as a tool to access sellers turn in to purchase easily, which can give massive progress for Indonesia market in terms of eCommerce growth.

4.  Government support for SME:

In Indonesia government fully support the citizen especially SME to be an entrepreneur, below Example : 

Anyone can be an entrepreneur and partner for big brands which dominate the market with less authority requirements. Two major company such as Gojek and Grab which also provide food delivery services, offer open application to whoever wish to join them as Restaurant merchant or driver-partner. 

This can help e-commerce to extend its arm easily and join hand with distributors or small business who can do the selling for them.

A restaurant merchant requires nothing but valid ID, Bank account, Tax ID and signed electronic SLA only.

Restaurant merchant can even open the business in private house residential with no specific rules or such for the building location,which means you can run a business from literally anywhere without any infrastructure.

5.   Innovative start-up and International marketplace :

Looking back to all the points mentioned above, easy and low investment has brought many local Indonesian millennial to start up companies based on digital platform to fulfil the consumer needs with a more specific niche and various business models focused on B2B and B2C. Hence a huge possibility fo eCommerce exists here.

To note International players are already working on the digital market. In Indonesia portals like Grab and Shopee,and  Jack Ma’s  Alibaba Group through AliExpress are starting to spread wings on this market by joining hands with local digital wallet DOKU to make an easier payment as an alternative beside bank transfer and Western Union.

To sum it all,  Indonesia is a perfect market to have your next profitable e-commerce company.

If you want to know more or want to start your own eCommerce startup, we can help you to build it right from scratch, help you through marketing to make your sales start. Drop your details at our Contact Us page and our team of experts will help you through

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By Maria Theresia